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Opportunities & Pipelines — AIBS.LLC
AIBS.LLC · AI Boost Training
Opportunities & Pipelines — Full Guide
Everything you need to build, manage, and automate your sales pipelines in AI Boost — from creating stages and custom fields to color-coded Smart Tags and workflow triggers.
6 modules
Opportunities → left nav
Drag-and-drop board view
Pipeline vs. Opportunity — what's the difference?
🗂️
Pipeline
The full sales journey — a series of stages from first contact to closed deal. Think of it as the board. You can have multiple pipelines for different services or client types.
🎯
Opportunity
A single deal or lead entry moving through a pipeline. It holds the contact, pipeline stage, value, status, assigned owner, and any custom fields relevant to that deal.
📋
Pipeline Stage
Each column on your board. Stages represent where a deal is in the process — e.g., New Lead, Contacted, Appointment Booked, Closed Won.
🏷️
Smart Tags
Color-coded visual chips on opportunity cards that update automatically based on rules — stale deals, high value, at risk, no next step, and more.
What it looks like — the board view
New Lead
Sarah M.Facebook Ad · $2,400
James T.Web Form · $1,800
Contacted
Rosa D.Referral · $3,200
Appt. Booked
Mike L.Google Ad · $5,000
Claire B.Walk-in · $2,100
Follow-Up
Tom W.Referral · $4,500
Closed Won
Ana P.Facebook · $6,000
Jay R.Inbound · $3,800
AIBS rule: Every client gets a pipeline from Day 1. Stages must mirror their actual sales process exactly — don't use generic defaults. Customize during the strategy call.
Creating a pipeline
01
How to create a new pipeline
Settings → Pipelines → + Add Pipeline
1
Go to Settings → Pipelines from the sub-account left sidebar.
2
Click + Add Pipeline — give it a clear name that reflects its purpose (e.g., "AIBS Onboarding", "Sales Pipeline", "Insurance Renewal").
3
Add your pipeline stages one by one. Name each stage clearly — these become the columns on your board.
4
Drag stages to reorder them. The leftmost stage is where new opportunities enter.
5
Click Save — your pipeline is now live and available in the Opportunities board.
Settings → Pipelines → + Add Pipeline
02
AIBS recommended pipeline stages
For all industries — customize per client
Template
📥
1. New Lead — Just entered the pipeline. No contact made yet.
📞
2. Contacted — First outreach made via SMS, email, or call.
📅
3. Appointment Booked — Strategy call or consultation scheduled.
🚫
4. No Show — Missed the appointment. Re-engagement sequence fires.
🔄
5. Follow-Up — Appointment completed. Proposal or next steps pending.
✅
6. Closed Won — Deal closed. Onboarding begins.
♻️
7. Reactivation — Lost or inactive leads. Re-engagement campaigns target this stage.
You can have multiple pipelines per sub-account — use one for sales, one for onboarding, one for renewals. Each has its own stages and automations.
03
Board view settings — customize the layout
Opportunities → Board icon → Manage Fields
Switch between Board view (Kanban) and List view using the icons in the top right of the Opportunities screen.
In Board view, click Manage Fields (top right) to choose up to 7 fields to display on each opportunity card.
Available card fields include: contact name, email, phone, value, assigned owner, tags, custom fields, Smart Tags, and engagement score.
Collapse inactive or low-priority stages to reduce clutter. Expand and resize active stages to see more cards at once.
Stage layout is user-specific — your layout doesn't affect other team members' views.
Layout preferences are saved in local storage — they persist in the same browser but won't carry over to a different device.
AIBS tip: Show these 5 fields on every card: Contact Name, Value, Source, Assigned Owner, Next Follow-Up Date (custom field). Everything your team needs at a glance without opening the card.
04
Opportunity statuses
Four global statuses that apply across all stages
Every opportunity has a status separate from its pipeline stage. These apply globally and affect reporting.
Open
Won
Lost
Abandoned
Open — Default. Active deal still in play.
Won — Deal closed successfully. Triggers won-deal automations.
Lost — Deal lost. You can add a lost reason. Triggers lost-deal re-engagement workflows.
Abandoned — No longer being pursued. Different from Lost — useful for contacts who went silent.
Status and Stage are separate. A deal can be in the "Follow-Up" stage with a status of "Open" — stage = where it is, status = the outcome. Don't confuse them.
Creating an opportunity
🎯
Manually create an opportunity
Opportunities → + Add Opportunity
1
Go to Opportunities from the left sidebar. Click + Add Opportunity (top right).
2
Select primary contact from your CRM. Email and phone auto-populate from the contact record.
3
Add an Opportunity Name — use something searchable like "Mike L. — Insurance Review" or keep the contact name default.
4
Select the Pipeline and Pipeline Stage this opportunity starts in.
5
Set Status (Open/Won/Lost/Abandoned), enter the Opportunity Value, and select an Opportunity Source.
6
Assign an owner — the team member responsible. Add followers for visibility.
7
Fill in any custom fields created for opportunities — budget, timeline, property type, policy type, etc.
8
Click Save — the opportunity card appears in the correct pipeline stage on the board.
✏️
Editing and managing opportunities
Click any card to open its full record
Drag and drop a card between stage columns to move it through the pipeline instantly.
Click a card to open its detail view — edit any field, add notes, create tasks, log calls, attach documents.
Change pipeline stage from the dropdown inside the card — or drag on the board.
Update opportunity status (Open/Won/Lost/Abandoned) by dragging to the status bar at the bottom of the board view or using the dropdown inside the card.
Mark as Lost to trigger a lost-reason prompt — capturing this data improves follow-up strategy over time.
Add tasks and appointments directly to the opportunity — these also reflect on the contact record.
Toggle Allow Opportunity to Move — when enabled, if a contact re-enters a workflow, the existing opportunity updates instead of creating a duplicate.
📥
Auto-creating opportunities from forms & workflows
Zero manual entry for inbound leads
Recommended
From a form or survey: Open the form builder → Form Settings → select "Create Opportunity on submission" → pick the pipeline and stage → toggle Allow Opportunity to Move → Save & Publish.
From a workflow: Add the Create/Update Opportunity action at any workflow step. Set the pipeline, stage, name, value, and status dynamically using merge tags.
From a calendar booking: In Calendar Settings, connect a pipeline — every appointment booked auto-creates an opportunity in the stage you choose.
From a Facebook Lead Ad: Lead form submission → workflow fires → Create Opportunity action → contact and deal land in the pipeline instantly.
AIBS standard: Every inbound lead channel (form, ad, chatbot, missed call) should auto-create an opportunity in the pipeline. No manual entry = no missed leads.
Opportunity custom fields vs. contact custom fields
Contact Custom Fields
Stored on the contact record. Available across all pipelines and opportunities for that contact. Best for: name, email, phone, renewal date, policy number.
Opportunity Custom Fields
Linked to a specific deal. Appears only within the opportunity record. Best for: budget, timeline, urgency, deal-specific notes, property type.
Important: Once a field is created as either a Contact field or an Opportunity field, it cannot be switched. Decide before you create.
How to create opportunity custom fields
🗂️
Step-by-step setup
Settings → Custom Fields → + Add Field → Opportunity
1
Go to Settings → Custom Fields from the sub-account sidebar.
2
Click + Add Field. Select Opportunity as the field type (not Contact).
3
Choose the input type: text, number, date, dropdown, checkbox, monetary, etc.
4
Name the field clearly — this name becomes the label in the opportunity record and the merge tag in automations.
5
Optionally group it into a Folder (e.g., "Deal Info", "Client Details") — folders appear as sections in the opportunity record to keep data tidy.
6
Click Save. The field now appears in every opportunity record and can be added to card layouts and Smart Tag rules.
Settings → Custom Fields → + Add Field → Opportunity
Field types for opportunities
Text
Short answers. Deal notes, source details.
Number
Scores, counts, units.
Monetary
Budget, deal value, revenue amount.
Date
Timeline, follow-up date, close target.
Dropdown
Single choice list. Urgency level, service type.
Checkbox
Multiple selections. Services interested in.
Text Area
Long notes. Discovery call summary.
File Upload
Attach quotes, contracts, proposals.
Recommended opportunity fields by industry
Insurance
Policy TypeAnnual PremiumRenewal DateCarrierCoverage Gap
Opportunity custom field values can be used in workflow If/Else conditions, Smart Tag rules, and card layouts. The more you populate, the smarter your automations become.
Smart Tags — color-coded opportunity chips
Smart Tags are color-coded visual chips that appear on opportunity cards. They update automatically in real time as deal data changes — no manual refresh needed. Use them to instantly see which deals are stale, high value, at risk, or missing a next step.
🔴 Stale Deal
🟢 High Value
🔵 New Lead
🟡 At Risk
🟣 No Next Step
⚪ Unassigned
How to set up Smart Tags
01
Create a Smart Tag — step by step
Settings → Pipelines → [Pipeline] → Smart Tags
1
Go to Settings → Pipelines. Click Edit on the pipeline you want to color-code.
2
Open the Smart Tags tab inside the pipeline editor.
3
Click Add Smart Tag. Choose between Create New Tag (fully custom) or Pre-Built Tag (ready-made templates).
4
Enter a Label Name (keep it under 20 characters), add a description, and pick a color for the chip.
5
Click Next: Add Rule. Build your filter conditions using the rule builder — use AND/OR logic across any standard or custom opportunity field.
6
Use Preview Tag to see exactly how it looks on a card before saving.
7
Toggle Apply to all pipelines if you want this rule used globally across all pipelines.
8
Click Save — cards instantly update with the color-coded chip wherever the rule matches.
9
To show Smart Tags on cards: go to Manage Fields → Customize Card → Add Fields → Smart Tags.
New Lead — Opportunity created in the last X days. Highlights fresh entries.
High Value — Opportunity value above a set threshold. Prioritize big deals.
Stale Deal — No activity or stage change for X days. Flags deals going cold.
At Risk — Combination of stale + high value. Needs immediate attention.
No Next Step — No task or appointment scheduled. Forces follow-up discipline.
Unassigned Deal — No owner assigned. Ensures every deal has accountability.
AIBS tip: Enable all 6 pre-built tags on every client pipeline from Day 1. They require zero rule-building and immediately give your team visual priority signals.
03
Custom Smart Tag rule examples
Build any condition with AND/OR logic
🔴 Renewal Urgent — Custom field "Renewal Date" is within next 30 days AND status is Open.
🟢 Hot Lead — Opportunity Value > $5,000 AND stage is "Contacted" or "Appointment Booked".
🟡 Follow-Up Overdue — Custom field "Next Follow-Up Date" is in the past AND status is Open.
🔵 New This Week — Opportunity created in the last 7 days AND pipeline stage is "New Lead".
🟣 No Appointment — No appointment scheduled AND stage is "Follow-Up" AND last activity > 3 days.
Each pipeline supports up to 60 active Smart Tags. Duplicate tags (same color + rule) are blocked automatically. Use distinct colors for your top priorities — red for urgent, green for high-value.
Workflow triggers for opportunities
⚡
5 opportunity workflow triggers
Automation → Workflows → + New Workflow
Opportunity Created — fires when a new opportunity is added. Use to: assign owner, send intro SMS, add to pipeline stage. Filter by pipeline, stage, or any custom field.
Opportunity Status Changed — fires when status changes (Open → Won, Open → Lost, etc.). Use to: trigger won-deal onboarding, send lost-deal re-engagement, notify the team.
Pipeline Stage Changed — fires when an opportunity moves to a specific stage. Use to: send stage-specific follow-up SMS, create tasks, update custom fields automatically.
Opportunity Changed — broader trigger. Fires on any field update — value change, reassignment, custom field update, tag change. More flexible than stage or status triggers alone.
Stale Opportunities — fires when no change has occurred for X days. Use to: alert assigned owner, auto-send a follow-up message, flag the deal for review.
You can only use opportunity fields in If/Else conditions when your workflow has an opportunity-based trigger. Start with the right trigger to unlock full opportunity filtering.
🔧
Opportunity workflow actions
What you can do inside a workflow
Create Opportunity — creates a new opportunity with specified pipeline, stage, name, value, status, and source. Use merge tags to populate fields dynamically.
Update Opportunity — changes pipeline stage, status, value, assigned owner, or any custom field on an existing opportunity. Use to move deals automatically as workflows progress.
Remove Opportunity — removes a filtered opportunity from a pipeline. Use carefully — typically for cleanup or when a contact re-enters a fresh funnel.
If/Else on opportunity fields — branch your workflow based on opportunity value, stage, status, or any custom opportunity field. Enables highly targeted messaging.
AIBS automation examples for pipelines
Lead enters pipeline → instant follow-up
Trigger: Opportunity Created → Stage: New Lead → Action: Send SMS "Hi {{contact.first_name}}, thanks for reaching out..." → Action: Assign owner → Action: Create task "Call within 1 hour"
No show → auto re-engagement
Trigger: Pipeline Stage Changed → To: No Show → Action: Update Opportunity status to Open → Wait 1 hour → Send SMS with reschedule link → Wait 24hrs → Send email follow-up
Deal won → onboarding starts
Trigger: Opportunity Status Changed → To: Won → Action: Add tag "client-paid" → Action: Move to Onboarding pipeline → Action: Send welcome SMS + email → Action: Enroll in onboarding workflow
Stale deal → owner alert
Trigger: Stale Opportunities → No change for 5 days → Action: Internal notification to assigned owner → Action: Create task "Re-engage this lead today"
AIBS pipeline rule: Every stage transition should trigger something — a message, a task, a notification, or a status update. If a stage has no automation, that's a revenue gap.
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